The New Year is always a time for hope and resolutions, this New Year more than any. After a rousing rendition of Auld Lang Syne and maybe one too many glasses of celebratory champagne we start to think of the myriad ways we could make our lives a little or a lot better. Whether those are fitness goals, deciding to read more or picking up a new hobby, the New Year is truly a time of promise. It’s also a time when many aspiring entrepreneurs decide to embark on the landmark decision to start their own business. This is an incredibly exciting time in the life of a new business owner, but it’s also a daunting one and it can feel like you just don’t know where to start. We’ve been there. We know exactly how it feels to go out on your own, it’s exhilarating…and terrifying. You’re not alone though, there are so many places where you can go to get great (and free) advice about starting up your own business. Here’s some resources we found…Entrepreneur Handbook ,FSB, and always check with government sites for information on funding, take a look a the Scottish Government website. At The Evolve Group, we work with new businesses and start ups all the time and we know how to help you, in fact we have a number of services that might be vital to helping you get your new business off the ground, take a look…

1) Designing your branding

We really can’t underplay the importance of great branding for any business. It’s the first thing people see when they come across you company and it’s something that will identify you for years to come. Getting it right at the beginning will save a lot of hassle further down the line. It’s a great way to stand out if you have professional and unique branding for your business. Thankfully our team of designers have a whole host of knowledge about the branding designs that will work for your specific company. Whether you need your entire branding line designed from scratch including logos and colour schemes we can certainly help you with that. You can work closely with our designers to ensure that your receive branding that is entirely reflective of your brand’s ethos. We can infect help you with any design problems you have, whether you do need your branding designed from scratch or whether you already have your branding designed and you need it incorporated onto packaging or merchandise. Whatever your design needs as a start up we can help you.

2) Printed Products

One thing you shouldn’t neglect is printed materials to help promote your business. They are not something new but they are certainly tried and tested. There are so many options with printed materials and some are key for new business owners. Such as business cards, they are great for networking and help make you look instantly professional. They can also be used as appointment or loyalty cards and really are versatile. Other useful print options include flyers, which are amongst some of the most affordable marketing options amiable to a growing business and we know from experience that they are incredibly effective. Other great small format printed options include letters and letterheads, envelopes, posters, brochures, booklets, calendars, labels, wall planners and so much more. There are also larger printed options such as roller banners and signs, wall, floor, window and car graphics and display units. If you are looking for an Edinburgh printers to help you get started this New Year do not wait to contact us, we would love to help you. Don’t neglect print!

3) Create an online presence

Nowadays, an online presence is a key tool for all businesses and can be an incredibly important one for new businesses, especially if your brand is based online. Creating profiles on all the key social media platforms is an important step. However there is more to creating an online presence than this. You need to ensure that you follow all the relevant people to get your followers up and you need to deign relevant and engaging posts that promote interaction with your followers. Building a social media following can be slow going but you need to persevere and keep up the good content. You never know, something you post could end up going viral! At The Evolve Group we have lots of experience creating and managing social media accounts for various businesses and so we know how to create the desired online aesthetic for your brand, whatever feel you’re trying to achieve. If you want to evolve your online presence and promote your business then we know how to help.

4) Manufacturing Packaging

Not all brands need packaging, but if you have a tangible product, then chances are you need packaging. New business owners might be overwhelmed with all the design options available to them, but we know what works for different products and what doesn’t. We don’t just do standard printing at The Evolve Group, we’re equipped to print packaging for whatever type of product you have to sell. Our design team can work directly with you to come up with the perfect packaging solution for your product that both shows of your branding and is practical and protects your product. We have the onsite facilities to print a number of various packaging solutions for any number of brands. If you’re looking for local print, Edinburgh based print then look no further than The Evolve Group. Packaging is essential if you’re selling products in any retail setting and they are the first thing customers see, ensuring they are well designed will definitely help you boost sales and get your brand off the ground.

5) Fulfilment and Delivery

Not many companies can claim to have the facilities to design, print, manufacture and fulfil customers orders all under one company roof, but we can! Once we’ve taken care of designing your products, we can print them for you. If your printed products need manufacturing, for example if you’ve ordered a packaging solution then we can do that do. Did you know however that we also have the facilities to pack and fulfil all your product needs as well? If you’re a new business looking for businesses to work with then looking for a business that can help you with multiple aspects will help narrow down the amount of work you need to do, it will really help make your business life more simple and you can focus on things that really need your attention. Did you know we can even deliver, talk about convenient. Get in touch with us now!

If you are just starting up your new business, then we want to let you know that you are not alone and we are here to help you along the way. Get in touch with us to find out the services we have available.

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