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Pink Your Gin

Brief: We were approached by Pernod Ricard to design, manufacture and install amazing neon signs for their new pink gin.

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Strategy:We started by doing an assessment of the sites to see what was possible; we went as big as we could and wanted to create a sign that couldn’t be missed. We highlighted the word ‘pink’ and put a rustic cage over the top of the neon’s to give it more of a contemporary and rustic feel.

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Result: Our signs were so good that everyone wanted to ‘pink their gin’

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No Stone Unturned