Brief: Bring a unique whisky tasting experience to life and give Dewar’s a lease of life and some quirky exposure on home turf.
Strategy: This needed to be a whisky tasting with a difference. We wanted to create and use alternative materials while maximising brand coverage within a tricky space…it was a canal boat after all! The POS and activation materials needed to be a bit different, a bit quirky and emphasise the unique features of Scotch Egg Club and Dewar’s alike.
Result: Boat loads of Scots and tourists alike were able to drink whisky, eat cheese, chocolate and scotch eggs while cruising along a canal. The brand got amazing exposure, we designed branded curtains, tasting cards, posters, merchandise and clothing, dram cups, labels as well as a bespoke chicken bingo board game! It’s not every day you play a game with a plastic chicken clucking its way across a bingo board…We even designed and printed temporary tattoos so that people would brand themselves!
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ABOUT US
The Evolve Group is a creative company made up of thinkers and doers. It’s the combination of thinking and doing that makes us truly unique. We are ideas people. We come up with creative ways to make your brand stand out, flourish and talk to the masses. We also do! We make the ideas come to life; we print, make signs, build bespoke POS and install beautiful displays. In fact there isn’t much that we don’t do…!
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0131 337 7733
Headquarters
14 Dunnet Way, East Mains Industrial Estate, Broxburn EH52 5NN