Brief: Brand 60,000 cups for the Hogmanay Street Party a few days before Christmas, as well as hand-paint 5 giant Johnnie Walker figurines to tie in with Edinburgh’s Hogmanay. We also had to design and print bar fronts in keeping with the brand.
Strategy: Well for a job like this, the strategy must be simple… get as many hands onto the job as possible… some of us were even branding cups on Christmas day… now that is dedication!
Result: Better known as “Cup Gate” in the Evolve Offices, we managed to pull this off when no one else could. The cups were delivered on time and the party was a huge success. The figurines took pride of place on the mound for Hogmanay, as ever we delivered, and the client was delighted.