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Guinness 6 Nations

Brief: Turn the 3 Sisters Bar into the home of rugby for the 6 Nations, with Guinness at the heart of everything…

Strategy: We needed to design and produce bespoke, engaging activations clearly branded and themed. The signage needed to stand out in a crowded and busy space. The 3 Sisters is a large space so small signs or way-finding wouldn’t work. It was also important that instagram-worthy pieces were incorporated into the project.

Result: Guinness was front and centre, time-scale and budget met, engagement and exposure nailed… we’d call that a hat-trick. We created large scale bar fronts, signage, banners, photo props and even actual rugby post covers for the authentic rugby experience. The drink of choice was undoubtedly the black stuff!

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