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Guinness 6 Nations

Brief: Turn the 3 Sisters Bar into the home of rugby for the 6 Nations, with Guinness at the heart of everything…

Strategy: We needed to design and produce bespoke, engaging activations clearly branded and themed. The signage needed to stand out in a crowded and busy space. The 3 Sisters is a large space so small signs or way-finding wouldn’t work. It was also important that instagram-worthy pieces were incorporated into the project.

Result: Guinness was front and centre, time-scale and budget met, engagement and exposure nailed… we’d call that a hat-trick. We created large scale bar fronts, signage, banners, photo props and even actual rugby post covers for the authentic rugby experience. The drink of choice was undoubtedly the black stuff!



London Essence